B2B Appointment Setting & Discovery Call Success Lessons: Process, Scripts & How Not to Screw It Up

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All Script Lessons
In Series

Focus on buyers only

Why "good scripts" won't save you

The "people are busy" lie

Who sells the most?

Your "pile of words"

Describing what you do

Create knock em over credibility statement

How to phrase and relate benefits

What is your script value exchange?

Asking for what you want

Research Before Your Call? Popular Advice That Has Never Made Sense To Me.

High-Probability Prospecting Zone: How to Avoid the Salt Mines of Lead Gen

The Buyers Are Out There. Who Gets The Check When You Are Not There?


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