Write better B2B sales scripts, emails, voicemails and stuff

It takes more effort to speak to someone.

It takes more touches to get their attention.

You have to prospect more and more people to get the same result.

When you do get someone’s attention, it will be just for a few seconds or a glance before they decide.

Will they stay or will they go? Keep reading? Keep listening? Say “yes” or send a response?

You have just seconds to get them a bit further. If they have needs and what you say is perceived well enough, you get a meeting.

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Do your b2b sales scripts pass the first few seconds test?

If they have needs yet you fail that first few seconds test, they are gone, and you did all the work but got nothing.

Whether you meet your sales goals may depend on what you say in the first moments to someone who doesn’t know you.

No meeting, no nothing.

Get the meeting; you end up adding to your pool of those highly likely to buy from someone within 4 – 18 months.

You and your team are working harder and harder to get a chance to sell a meeting to someone highly like to buy. Whether that future buyer jumps in your boat or stays out turns on a very short interaction.

Are You communicating enough trust, credibility and value to sell a meeting?

If your team is winging it, has not prepared the words on which sales success hinges, does not have a “pile of words” that contains all your key points you are snatching defeat from the jaws of sales victory. Due to a lack of proper preparation future sales are falling right through your fingers.

Not because you are not working hard enough or are not capable. But because your verbiage could be better.

So revisit your phone scripts and email communications.

Don’t lose out on discovery calls and meetings simply because your verbiage wasn’t good enough.