Power of good first impressions in sales

First impressions aren’t just important, they’re make-or-break moments. Research shows that within 7 seconds of listening to you or meeting you, they will form an impression of you. Assumptions will be made about your intelligence, credibility, trustworthiness, whether you might help them, whether you are worth listening to. If those initial assumptions are positive, prospects […]

Hard Selling in a Soft Voice. The “Too Salesy” Myth.

A short audio that explains why being very direct and using impact language in a soft voice is not “hard selling.” Some seem to believe that by watering down your message, and taking a long time to get to the point makes you a better salesperson. Somehow you are less “salesly” and that is better. […]