Hard Selling in a Soft Voice. The “Too Salesy” Myth.

A short audio that explains why being very direct and using impact language in a soft voice is not “hard selling.” Some seem to believe that by watering down your message, and taking a long time to get to the point makes you a better salesperson. Somehow you are less “salesly” and that is better. […]

The Callback Conundrum: What to Say.

CALLBACKS: Script Strategies For Those Follow-up Calls. A successful appointment setter who has been using my system for about six months wrote me and asked, “I have followed your other advice, but I am not sure of what to say – why am I calling back the prospect again, etc? For example, the prospect and […]