“Save You Money” Sales Script: Sanctuary of the Unprepared

Not sure whether it is due to a gravitational force, personality disorder or mental defect, but there are a lot of salespeople walking around with the mistaken belief that trumpeting “we will save you money” is enough to earn you a next step is your sales process. It isn’t. In fact, let me be a […]

Phone Scripts Credibililty: Make Em Choke on “We are all set.”

Let’s take a moment to focus on just one element of breaking through your high worth prospects’ mind defenses and getting an appointment. Establishing credibility and value… within seconds of hearing “Hello.” This is about giving your targets “cause for pause” so that the auto-response blow-off’s get stuck in their throat. You stop them dead […]

Saying “we can save you money” in cold call sales script

Your clients and accounts are in business to do something. Make something, sell it, deliver it, teach children, serve clients. The people you sell to are in business to do something. Take note of this information. If people do not meet you, they do not pick you over competing vendors; they choose to do nothing […]

“Send me some information” objection response script strategies

Would you like your prospecting targets to choke on the words “I’m all set” or “Send me some info?” Read on. Lets take a moment to focus on just one element of breaking through the mind defenses of your high worth prospects and getting an appointment. This is about giving your targets “cause for pause” […]

Effective phone scripts tip: How to Convey Your Credibility

Give Your Targets “Cause For Pause” by Projecting Credibility within Seconds. Wouldn’t it be nice to have your prospecting targets choke on the words “I’m all set” or “just send some info?” Would a strategy more powerful than your prospects knee jerk, keep the status quo (do nothing), this one is like all the rest, […]

Why “good” phone scripts won’t save your cold calling

Why those who focus on just finding a good script always fail. Good scripts are not enough. Good scripts don’t get it done if you aren’t talking to the right people. Good scripts don’t get it done if you aren’t talking to enough of the right people. Good scripts don’t get you maximum value for […]

Voicemails, cold calling and callbacks: A message for you

Let’s Review Some Voicemail Basics,Then Analyze a Voicemail Script, Phrase by Phrase (below) Bulletin: Very few people who listen to a voicemail will return the call. How insightful. Some will, and we want every word we select to encourage that. However, immediate response is not the only purpose of a voicemail. The voicemail functions as […]

Cold call script words to avoid

When doing outbound b2b cold calling, the goal is to attract prospects, not to chase them away with a stick. Yet, when good people work the phones to get face-to-face meetings, discovery calls, webinar or event attendance, that is often what they do. Chase the prospects away with a stick. You want to say things […]

B2B appointment setting phrases of shame

Phrases of shame used in sales prospecting.
How commonly used words self-sabotage your prospecting efforts and snatch defeat from the jaws of sales victory.
Why do people work so hard to call call call to get Ms. Top Decision Maker on the phone… only to do everything they can to chase them away?