“Save You Money” Sales Script: Sanctuary of the Unprepared
Not sure whether it is due to a gravitational force, personality disorder or mental defect, but there are a lot of salespeople walking around with the mistaken belief that trumpeting “we will save you money” is enough to earn you a next step is your sales process. It isn’t. In fact, let me be a […]
Phone Scripts Credibililty: Make Em Choke on “We are all set.”
Let’s take a moment to focus on just one element of breaking through your high worth prospects’ mind defenses and getting an appointment. Establishing credibility and value… within seconds of hearing “Hello.” This is about giving your targets “cause for pause” so that the auto-response blow-off’s get stuck in their throat. You stop them dead […]
Saying “we can save you money” in cold call sales script
Your clients and accounts are in business to do something. Make something, sell it, deliver it, teach children, serve clients. The people you sell to are in business to do something. Take note of this information. If people do not meet you, they do not pick you over competing vendors; they choose to do nothing […]
“Send me some information” objection response script strategies
Would you like your prospecting targets to choke on the words “I’m all set” or “Send me some info?” Read on. Lets take a moment to focus on just one element of breaking through the mind defenses of your high worth prospects and getting an appointment. This is about giving your targets “cause for pause” […]
Effective phone scripts tip: How to Convey Your Credibility
Give Your Targets “Cause For Pause” by Projecting Credibility within Seconds. Wouldn’t it be nice to have your prospecting targets choke on the words “I’m all set” or “just send some info?” Would a strategy more powerful than your prospects knee jerk, keep the status quo (do nothing), this one is like all the rest, […]
Why “good” phone scripts won’t save your cold calling
Why those who focus on just finding a good script always fail. Good scripts are not enough. Good scripts don’t get it done if you aren’t talking to the right people. Good scripts don’t get it done if you aren’t talking to enough of the right people. Good scripts don’t get you maximum value for […]
Cold call script words to avoid
When doing outbound b2b cold calling, the goal is to attract prospects, not to chase them away with a stick. Yet, when good people work the phones to get face-to-face meetings, discovery calls, webinar or event attendance, that is often what they do. Chase the prospects away with a stick. You want to say things […]
Best cold call objection response to “send me some information.”
If your response to the common “send me some information” sales objection is “Um, OK” you are an official sales wimp. Your sales job is at risk, and you are dooming yourself to lead generation and appointment setting frustration. You’re also wasting a lot of time and company resources. Here is what you can do […]
Phone Script Audit Checklist-15 Sales Script Factors to Boost Discovery Calls and B2B Appointment Setting

Before I started sales coaching, I worked the phones to book more than 2,000+ C-Level appointments in diverse industries. That experience and working with sales teams over many years, has identified several problems that prevent sales scripts from being as effective as they could be. Thought it helpful to provide a checklist of major factors […]
Voicemail Disruption in B2B Prospecting Land. 6 Fun Facts.
Six fun facts about using voicemail in your sales prospecting process. There is disruption happening is voicemail land. You want to be aware of the changes and do what is necessary to stay ahead of your competition. Let’s review some statistics on voicemail volume, rates of retrieval, abandonment and why transcription and smartphones should have […]