Self publishing a book to get clients changed my life
I’ll never forget the moment that changed everything. I was sitting in a conference room, watching yet another consultant fly in for the day and fly out with a check for what I made in a month. No long-term responsibility. No bottom-line accountability. Just show up, talk, leave. Meanwhile, I was grinding it out across […]
Skip the Book (For Now): Your Quick-Start Publishing Strategy to Command Premium Fees
You’ve got the expertise. You deliver the professional service. But how do you really separate yourself from the herd of competitors clawing for attention? How do you stop competing on price and start commanding premium fees? For most experts, the idea of publishing immediately jumps to “writing a book.” And that’s where they stop. They […]