Door-to-door sales scripts rescue: Sell now or die pitch tips

All door-to-door sales reps, take heed of this true tale of cold calling on front steps success.

These door-to-door sales tips come courtesy of Mark from TX . He created a 6-figure income knocking on doors with new door-to-door sales scripts and techniques. Let’s review the 911 call… the 5 step turnaround… the effective opening lines, the pitch and sales strategies.

This story shows how important it is to have a proper script structure and always work on improving your template.

When you can craft good phone scripts you can craft scripts that will work in other sales and marketing situations, even door to door. Mark got a good result approaching home after home with a solid door-to-door sales pitch. He learned what the components are of a total front step sales pitch process that will convert to contracts.

Table of Contents

Door-to-door sales turnaround process

D2D sales reps need to know how to establish a solid foundation to close a deal, what is counter-intuitive about top scripting pitches and just how rapidly the closes can come when you get it right.

Key door-to-door sales tip is to write your sales pitch word for word and constantly improve your script template.

Constant small improvements win the game. Your front step techniques improve by constantly massaging your verbiage.

When Mark first called me, my initial reaction was not good. He was a failing and frustrated door-to-door salesman looking for a sales opener pitch script and techniques that worked right away. Didn’t know whether to laugh out loud or respectfully bow out.

Mark needed to make this commission job work. He told me he was door-to-door prospecting with the mindset of someone approaching a haunted house. He was working like a dog but earning nothing. His scripts and sales techniques were not working. It had been four weeks of doors slammed, “not interested,” and send me something.

Mark was in a “sell now or die” situation. Job prospects weren’t good for Mark after getting laid off and he needed to sell now. Something about his door-to-door sales techniques were off.

There were others in the company doing exactly what he was doing closing 3 or 4 per three-hour shift and making six figures a year. He was closing one every other night and eating Ramon noodles. He desperately needed to improve his door-to-door success rate.

Bottom line? Within two weeks he is closing 3+ a night and buying steak. Solid sales scripts and sales techniques can do that for you.

Totally revising his opening lines and script structure and the way he thought about interacting with prospects between a barely opened door did it. Let me share some of the best tips and lessons.

D2D sales techniques and script psychology

Mark was door to door prospecting and his company was selling cable digital fiber optic upgrade services. When the business installed a new area, after the mail and phone blitz, they sent people door to door to convert the stragglers and close more deals. Mark was part of this business team.

1st step. Get in sync with the techniques and behaviors of those already successfully selling what you offer door to door.

Learn door-to-door sales opening lines, techniques and pitch process

Learn from their sales opening lines, techniques and pitch process from start to finish. Write down sales pitch examples. Your open-door front stoop sales verbiage must be congruent with the selling scripts and blather that is working for others.

The business Mark worked for provided no training. The scripts the sales manager provided were worthless. Not even close to a door-to-door sales script with a doorbells chance of working. Might as well have thrown rocks at the house and called their mother names.

When we started along the yellow brick walkway to door-to-door sales success, I asked Mark if he could identify the top sellers and speak to them? Suggested that he arrange to shadow them. Find out what they were doing.

He was able to do that quickly. Note for emphasis here. Mark was starving. He needed to close desperately. Yet he spent three days trudging down walkways with a door-to-door salesperson far more successful than he.

Three days spent with no chance of earning a sales commission for himself. Yet it gave him a chance, a chance, to turn his door-to-door job of drudgery into something that would bring home big bucks.

Sometimes you have to take a step back to move forward.

Creating a D2D selling method step-by-step

Step two. Break the door-to-door sales script down line by line and understand the components.

The foundation on which any sale is built determines its strength. The reason Mark’s door-to-door sales success rate was low was because of a weak cold calling foundation.

He started his opening lines and sales pitch with a lie, then asked an irrelevant question, then babbled on about stuff he had no idea whether the prospect might value, then asked multiple “qualifying” questions, and finally never stopped closing until the door was shut… or slammed. Needless to say, there was room for improvement.

Sales script components of new door-to-door sales pitch

The revised pitch caught attention immediately with an intriguing opening line and a clear benefit, making people pause. A door that was opened a crack, stayed open.

Then he stated a legitimate, truthful reason for them to approach the home and knock on the door. Credibility must be established.

The sales script pitch path then referred to the popularity of the plan and three major reasons people liked it. More credibility and a chance to hit a hot button. The door is opening a bit more.

Then some questions to find out what benefits the homeowner valued most.

Then a clear statement of a powerful offer. The prospect understood it and could say yes or no, all while you conversed on the doorstep.

Step three. Go back and massage your opening line and each component of your sales pitch.

Once we had a sales script draft that made sense, we went back and focused on each component to make sure it would work in a door-to-door sales prospecting environment. It might have been a sentence or a phrase. We punched it up and made it more powerful.

Mark comprehended how a total sales script path worked and why the company’s provided travesty only resulted in doors being slammed in your face.

The fourth step in this process is to… Go out and hear doors slam.

Mark wrote the best sales pitch he could from start to finish.

To be a top door-to-door salesman you must write the best words you could use to accomplish your sales objective.

Same as cold calling, but here you are door to door cold calling. Write the best pitch you can using the most common scenarios you face in the doorway.

Then Mark went out and used his new sales script and revised his door-to-door sales opening lines, behaviors and techniques.

After every call made and door slammed, he made a note of the questions, reactions, stall points, blow offs and objections he was hearing.

He then expected these responses and altered his opening lines and sales pitch path to head them off at the pass. It is better to avoid objections than have to overcome them.

Moving on to the fifth step, we need to… Write it down. Revise it.

I insisted he write down every variation of his door to door prospecting plan and what he was hearing from homeowners on every call. He then thought about each repetitive scenario and prepared for it.

Ultimately… from a door-to-door sales script success rate horror story (one close every other night) to 3+ a night within a few weeks… just by following a process and proven sales script structures.

He went from being a door-to-door salesman approaching homes with a feeling of doom similar to entering a haunted house, to being a door-to-door salesman approaching the house as if he owned the house.

I see a lot of people like Mark, very capable yet not working the right process or using the right sales techniques and marketing strategy to get the results they should.

Top two strategies for this door-to-door sales turnaround

Mark told me there were two things that made the biggest difference for him.

First, he was able to see the sales pitch path as distinctive components. Each had to accomplish a specific objective if he was going to close a deal. He kept the pieces that worked and left the pieces that were not on the steps.

The 2nd key thing for him was understanding that it wasn’t what he did that mattered, but how the homeowner’s mind moved through the stages necessary to buy. When he realized that his words and sales techniques must move the prospect though certain stages in order to close deals, and understanding what stage they were in and how to move them from stage to stage, then he had some fun with door-to-door sales and improved his success rate and closing ratio.

Mark rose to walk among the very few that master door to door selling. If you are cold calling, an inside sales rep or need to improve a phone script, the scripting turnaround process is the same.

Mark was working hard and earning little. He was a few steps, a little knowledge, a little organization, and a little more focus away from an income explosion.

You may engineer a similar sales jump start. Mark’s story is not unique, it is a story that is often heard.