RELATIONSHIP STRATEGY FIRST
A How To Create And Maintain Relationships
With Ideal Clients Blueprint
100% No Risk Full Satisfaction Guarantee
Do any of these issues exist in your business?
♦ You seem to be attracting too many less than ideal clients
♦ You feel like a commodity and price is too often an issue
♦ Your efforts are not getting the traction needed
♦ You are reluctant or not certain how to move forward
♦ You deal with overwhelm by putting off decisions while competitors gain
♦ You would like to increase the odds that the bet you place (how you decide to attack) will be a winner
The answers to these problems are not found in any one “new thing” or just tweaks to what you are doing now. These are strategic problems and only strategic solutions can solve them.
When you develop a business development strategy that is right for your sales objectives, your team will:
⇒ Attract more ideal clients that pay your value and renew.
⇒ Highlight your points of differentiation from competition.
⇒ Identify the most profitable and consistent ways to attract new business.
⇒ Understand the cause and effect relationship of your choices
⇒ Confidently take action and stick with efforts that would work with focused execution
What a strategy first engagement is:
Think of strategy as making a bet on a plan to compete: after consideration of all reasonable options and making informed judgments about the costs and the most likely contribution of each to grabbing the brass ring. This plan of HOW you are going to get there – aka strategy - paired with a logical set of tactics, is the surest route to more net new business.
Strategy first thinking forces you to think proactively and objectively about each tactic you might use.
With the proper strategy, more stuff works. Think of strategy as the link between intent and sales action. A solid strategy must come before selection of tactics or sales effectiveness takes a serious hit.
Without proper strategy
- You end up with activities that do not move you forward in the marketplace, over and over again.
- Time and money resources are allocated without adequate investment return.
- Less worthy competitors are signing accounts that should be yours, simply because they are working a better strategy.
- If you use a flawed strategy, or no strategy at all, what you do doesn’t work. Plus, you are likely to abandon efforts that would deliver results if you just dug in and focused on execution.
- Little time is spent on sales effectiveness issues. When time or money runs low, activity levels and working harder, not smarter, seem to be the only option. The death rattle begins.
- Without the right strategy, sales training and coaching dollars are often wasted. You end up putting lipstick on a pig. Your team is trained to work harder within a strategic environment that hinders success.
This intervention can bring data to disparate executive opinions and a salesreps tendency to confuse market realities with what happened on their last few sales calls
At the end of the process you will have a clear direction for standing out and attracting ideal clients with a roadmap of the most effective tactics to support your strategy.
Let’s grow your business the right way.
With a strategy first engagement and your 100% guaranteed satisfaction.
Take the next step to consistent business growth with a “Strategy First” blueprint.
Review the specifics and get your questions answered.
Fee $2,000 - $7,500. Process takes 3 – 5 weeks and involves three meetings with you and your team.
Why the full satisfaction guarantee?
I’d rather lose a little time than start a project that is not mutually satisfactory.
I only want to work with ideal clients.
Best for smaller organizations.
1 or 2 people in program.
All the essential are in place.
Reporting and accountability is in place.
Enough water over the dam to see that
the strategy is working.
Results are evident.
Confidence that systems and strategy are working.
Feel basics can be built upon for more growth and greater competitive advantage.
$1,500 - $3,000 per month.
3 – 6 month minimum urged
Best for smaller or mid-sized organizations poised for higher growth and market share.
Builds upon your solid foundation.
Data needed typically more sophisticated.
Multiple tactics being integrated to produce result.
Multi-touch outreach system(s) must be put in place.
More training or onboarding necessary.
Multiple pieces of systems must be monitored and regularly improved upon.
Onsite sessions typical.
$4,000 - $7,500 per month.
3 – 6 month minimum urged.
Sometimes a company needs a temporary high-level skillset working alongside leadership.
This can be due to:
Complexity of challenge.
Highly sophisticated ideal client targets.
An offering with a mid 6-figure to multi-million dollar investment required.
Long sales cycles.
More urgency, or results goals that must be met for next funding round.
More people in senior management that must be communicated with.
Larger number of team members to be trained.
Regular onsite visits.
Less than you might think
Keynote / Sales Meeting Speaking
Sales Script Critiques
Sales Process Audit & Analysis
Blended Custom Programs and Bulk Purchases