Jim Champy author interview discusses “Outsmart” book

Jim Champy Outsmart!:champycv98

How to Do What Your Competitors Can’t

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This interview and book is about consistently outsmarting the competition in an environment where even the best strategies rarely prevail. It’s about companies that have accelerated to the leading edge of business practice and stayed there, year after year. And it’s from the author who has written one of the most revolutionary books of all time: James Champy, author of Reengineering the Corporation.

In Outsmart!, Champy teaches the remarkable lessons of businesses that have achieved super-high growth rates for 3 or more years in a row. These “high-velocity” companies range from classic startups to old-line family-run manufacturing businesses.: You’ll discover how to outsmart your competitors by finding distinctive market positions and sustainable advantages in products and services, surprising delivery methods, and unexpected customers with unexpected needs.

You’ll learn how to uncover “bubbles worth bursting”, and combine high purpose with cool pragmatism. And you’ll learn how to recognize when the world’s getting ready to catch up, so you can outsmart them yet again!

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