Paul Lemberg author interview: Be Unreasonable for Extraordinary Business Results.

Show Summary: When you’re reasonable, you use the same strategies everyone tn_beunreasonableelse uses. You do things like set your goals a bit higher than last year’s, say yes to things because everyone else likes them, and pad your deadlines so you can reach them on time.

Being reasonable about your business will only bury you deeper in the pack. If you want to get out in front, you have to break away from yesterday’s conventional thinking.

Some have the perspective that being reasonable has lost its initial meaning and now it means nothing more than selling out to an average way of life.

This interview will make you rethink a lot of your assumptions and positions. Being reasonable will now seem uninspiring and dull. Listen and be challenged to think bigger; to BE UNREASONABLE.

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