SELL THE MEETING SALES SCRIPT SPRINT. Next session starts September 21, 2023.

Offered 3x a year. Most cost-effective way to get personal attention and assistance with your messaging. Get immediate feedback on your current scripts upon enrollment.

Groups of four or more.
Private sessions option available.

Are your current sales messaging paths getting you access to desired new accounts and your competitors’ top clients?

If not, this course will show you how to improve your script verbiage to more effectively communicate what you do, why you are credible and benefits delivered.

You can enable qualified prospects to “get it” and conclude that you are worth spending more time with on a discovery call.

Scripting is where salespeople struggle unnecessarily. Many reps have great things to say that are unsaid. Opportunities are lost because of that.

In this interactive virtual Script Sprint you will learn the component parts of scripts that sell, power verbiage to use and what not to say (the phrases of shame.)

Join us and upgrade your messaging for actionable advice, more qualified discovery calls that convert and more confidence.

Four 75 Minute Virtual Sessions | September 21, 28 & October 5, 12, 2023 | Thursdays at 1:00 PM EST | All sessions recorded for replay | Certificate Awarded | Guarantee of satisfaction

Corporate group sessions of 4 or more can be scheduled at mutual convenience. Contact us.

Private group sessions 100% focused on your situation, scripts and issues.


Based upon the top selling B2B books “Sell the Meeting” and “7 Steps to Sales Scripts for B2B Appointment Setting” by Scott Channell. (See reviews or buy on Amazon.)

You will interact live with Scott and your fellow students. If you can’t attend a live session, you will have 24/7 access to all replays and materials for six months.

You are encouraged to submit questions to Scott outside of the live sessions. You may also submit your current scripts for critique prior to the start of the program.

You will receive guides, templates and materials that will assist you in crafting all your messaging and punching up your verbiage.

Classes will be held on Thursdays at 1:00 PM EST. 


This is a master class on crafting scripts to set more discovery calls. Not just more discovery calls, but better discovery calls.

Book more discovery calls with high level decision makers within companies that represent larger opportunities or are strategically important to you.

These sessions will be led by Scott Channell. You will learn everything from the preparation that must be done before writing your new scripts to crafting your phone scripts, voicemails, objection responses, emails and Linkedin touches.

Scripting is just preparation for a conversation. Scripting is not meant to turn you into a robot. Solid scripting enables you to be well prepared to handle every common scenario you will encounter.

This course will provide a roadmap to punch up your verbiage throughout your total sell the meeting sales conversation.


Lots of samples and examples.
You will learn:

  • The importance of your “pile of words.”
  • Many sales reps lose meetings due to close decisions as buyers did not grasp the full value of meeting with them.
  • This program will help you win more close decisions.
  • Often “no” means not now. It is critical that your messaging identify those planning on buying within the next 3 – 12 months.
  • If you are working in a longer sales cycle multi-step environment, this one thing can make the difference between failure and success.
  • The three core “objection response” structures from which all of your responses to resistance will flow.
  • Voicemail length. Best opening. What must go last. What goes in the middle.
  • Email structure and samples that get a response and agreement to meet.
  • Why you need 2 x 4 impact verbiage.
  • Be ready to slay gatekeeper dragons.
  • Importance of using high probability, rather than low probability verbiage and knowing the difference.
  • Your scripts must clearly communicate not only what you do, but that you are credible. You will learn how to do that.
  • Benefits, specifics and a distinction (not just a difference) must be communicated.
  • The “ask.” How do you end your “set the discovery call script,” your voicemails, and emails to hear more yeses?
  • The role of questions. When to use and why.
  • Examples of strategic questions that further your agenda and keep the conversation on track.
  • Know what not to do. Some common behaviors amount to self-sabotage.
  • Know the phrases of shame and behaviors to avoid.
  • How to leverage “no.”
  • Know which script ideas and tactics can be implemented quickly and easily, those that take longer to gel.
  • Use messaging that gets you away from knee-jerk prospect perceptions of “just another vendor to “blow off” to a perception of a high-value resource worth having a discovery call with.
  • It takes a lot of hard work to get a conversation. In the mere moments where a great qualified prospect is deciding whether you are worth more time, are you saying the things that would best enable them to conclude that you are worth more time? With this course, you will.


Delivered online with access to a course portal that will contain all materials, recorded live sessions and supplemental lessons. You can ask questions in the portal to be answered in the live sessions or by Scott directly. You can work through the steps on your own schedule. You have access to everything for six months from the course ending.


Upon completion you will receive a course certificate.


We want you to be 100% certain that this sales script sprint is for you. If by the end of the first live session you are dissatisfied for any reason or less than 100% confident that this is for you, simply let us know. You will receive a prompt courteous 100% refund – no questions asked.


At the end of these sessions, we want you to have all the tools and information you need to develop full script paths that ooze credibility, value and differentiation that will enable high-value prospects to conclude that you are worth some time on a discovery call.

Be fully prepared to “Sell the Meeting” and use language most calculated to get you in the door.

The buyers are out there. Don’t let a competitor win because of words you could have said but didn’t.


$567 for one. Immediate feedback on current scripts upon enrollment.

Add the Sell the Meeting Master Course for $99. One year access.
Save $250. Buy combo now. $666.