Tomima Edmark – New Invention? Perspectives on Reaping Maximum Profits and
Protecting Your Idea in a Topsy Tail World
Show Summary: Wouldn”t you love to turn a bad hair day into a business that made you wealthy? Well Tomima Edmark did just that. She had always struggled with styling her long locks so she invented the Topsy Tail, a hair styling contraption that flips ponytails inside out and makes intricate hair designs.
Tomima Edmark marketed it herself, it became wildly popular with teenage girls, and generated revenues of $150 million for Ms. Edmark. She relates how she grew her kitchen table business and wise lessons learned – valuable for any inventor that wants to make money from their idea.
Unusual source of funds for the original topsy tail mold.
How did she succeed without experience and know how? Tomima says “don’t underestimate the value of being……..”
What was the “lucky break” that generated $100,000.00 in orders in three weeks.
The infomercial business. What Tomima did that was different that enabled her to keep a lot more money than most.
Her advice to inventors who want to collect royalties.
Her advice as to what to do if you think you have a viable idea for an invention or product.
Her key qualities for a successful entrepreneur.
Using direct response television
