What would you do?
You were just hired as a sales leader for a company whose sales results have been solidly mediocre in the industry for a long time.
The terms of your compensation are as follows:
$0 if your results are in the bottom 90% of the industry.
$1 million dollars if your results are in the top 10%.
What is your first move?
What is the one indispensable requirement that must exist for you to have any chance at those million dollars?
Is it to rewrite your scripts?
Do you engage in more activity?
Master responses to more objections?
Invest in a better CRM or data source?
Restructure your automations and workflows?
Which of the above is absolutely required to cash that check?
The answer is none of the above.
The absolute prerequisite necessary for you to grab those fat stacks is…
…to create and manage a sales system which is different from most in your industry.
You must be different to be outstanding.
If you wish to reap the rewards of top sales performance, you must distance yourself from the pack.
If you do what most others do, at times you might do well, sometimes you might do badly, but you will never be superior.
Decide to be different first. The rest is just details.