When it comes to sales prospecting, sometimes borderline dumb and simple, takes two seconds techniques consistently lead to more qualified prospects in your pipeline.
A minor thing can make a massive difference in results. When it comes to sales scripts for appointment setting and discovery calls there is a simple borderline dumb thing you can ask when rejected multiple times over the phone, that frequently turns a go-nowhere got-nothing call into a meeting with a very qualified buyer. Shazam!
In fact, given the effort it takes to get a top decision-maker on the phone and assuming normal conversion ratios of meetings to closed deals, it is an act of self-sabotage to not ask this "magic question" at the end of every "not going to meet" conversation. If you are not asking this one question you are doing all the work yet leaving a lot of sales on the table.
So here is a video explaining the magic question.