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What does a call process that maximizes the chance you have an actual conversation with your decision-maker look like?
When do you call and how often?
What about “touches?” How do you incorporate voicemail, email, fax (are you kidding?) and sometimes mail into that process?
How often do you call before giving up?
What about the gatekeepers? Talk to them or not?
This is a less about call process and many other topics of concern to those who live or die with qualified leads that will convert.
Smile when you dial,
Scott Channell
