Appointment setting script example, gets no interruptions

– No interruptions when delivering appointment pitch.
– 2-3 appointments a day.

It’s nice to hear about good results.

A loyal reader and customer of mine left a comment on a blog post about a script he created that gets him 2–3 appointments a day, and has virtually eliminated interruptions. Interruptions had been a big problem.

I called to say thanks, and he was kind enough to share the script with me.

Table of Contents

Let me review the structure (it may sound familiar) and you can fill in the blanks.

The B2B appointment setting script sample

“Hi this is Richard from Mega Company. We are recruitment blank blanks.

Numerous recruiting firms across the country have selected us to get desired benefit A, monster benefit B and to cut a specific cost by 60%.

If you would be open to new options and strategies, could we schedule a quick 15 minute call to discuss this within the next week or so? Is your calendar handy?”

That is the script. 25 seconds. Gets him 2-3 appointments a day from 40 to 50 leads. Ka-ching!!

Richard told me a few other things that are instructive.

Four observations about this sample sales script

  1. He always says the same thing. Exactly. He plays with the delivery and has some fun with it but never changes the words.
  2. To get to a winning script, he had to chop out a lot of unnecessary words. Great point. Excess words keep you from getting to the point.


There were two things that made a strong impression on me.

  • He added a little twist to the description that kept me listening. When he said it, my thought was “I know about recruitment services, but what is this?” I kept listening.

That is exactly the type of reaction you are trying to get. Say the same old same old like your competition and you are boring. Buh-Bye.

  • He broke one of my rules. I am not a fan at all of saying “it will only take 15 minutes.” Why? Because this claim is commonly heard and widely recognized as rarely being truthful.

Use this as an effective sales call script template

I feel, and I am not always right, that it triggers a negative perception and reduces your value in the minds of your prospect. But Richard felt it was appropriate, tested it, it worked, and he kept it.

Breaking the rules is OK if you know the rules and primarily work within them and deviate from them only occasionally and with a purpose.

That is different from lunging from one shot in the dark to another constantly.


Use Richard’s script as a template. It might actually work for you.

So, take some lessons from Richard about scripting.

  • Add a little interesting twist to your service offering description.
  • Eliminate needless words.
  • Relate 3 very powerful benefits meaningful to your prospect.
  • Ask for what you want.