Appointment setting sales scripts: How to end when they say no

I am going to share with you a short sales script that makes no logical sense, yet delivers qualified opportunities again and again with almost no extra effort. But first, some realities of high-level B2B lead generation. Reality #1: The odds of you connecting with a buyer on your first round of calls is slim. […]

Cold calling script tips checklist for B2B appointment setting

1. Three-second rule. You have mere moments to ignite something in your prospect’s brain that says, “Whoa, I will listen to this.” If your prospect feels it’s a waste of time, your chances of success plummet. So, if you work hard to get a quality prospect on the phone and start with “How are you?” […]

Sales Rebuttals for “Not Interested”: Scripts That Work

Mastering “Not Interested”: The Sales Rebuttals and Scripts That Turn Objections into Opportunities Hearing “I’m not interested” is a daily reality in sales, but it’s not the dead end you think it is. For new reps, it sounds like a final verdict. For seasoned pros, it’s an opening. The problem isn’t the objection itself—it’s the […]

Crafting cold call sales scripts: The first three and 30 seconds.

Fact. People think 10X faster than you can talk. That means while you are yapping, they have time to think, ponder, evaluate, doubt, disagree, and form judgments about what you are saying. If you give them things to think about or doubt, guess what? Their minds will be thinking or doubting and not focusing on […]

The “Too Salesy” Sales Script Trap Costs You.

When you try to be everything to everybody you are nothing to everybody. When you try to call everybody nobody listens. “My manager doesn’t believe in scripts” said a smart hard working rep getting too few results to me recently. “You mean your manager doesn’t believe in preparation or planning and organizing the best words […]

Appointment setting script example, gets no interruptions

– No interruptions when delivering appointment pitch. – 2-3 appointments a day. It’s nice to hear about good results. A loyal reader and customer of mine left a comment on a blog post about a script he created that gets him 2–3 appointments a day, and has virtually eliminated interruptions. Interruptions had been a big […]

Inside Sales Scripts: To Ask Questions or Not to Ask Questions? That is the Question.

What is the purpose of a sales script, or a sales conversation for that matter? One thing only. To accomplish its business objective. Period. Nothing else. Many seem to think that the purpose of sales scripts and sales conversations is to “build rapport,” “get them talking” or “not sound like a telemarketer.” To those who […]

4 Sales Script Tips You Can Use Today to Improve Results

Here are 4 specific script strategies to get value from go no-where calls you can use today. Simple things that take virtually no time can do great things for your prospecting results. I really think that it is the last 2% of your effort that can generate 50% or more of your results. If you […]

I used swear words to book a meeting with a whale

Lead generation is a process. At times you can break your rules. But break your rules too often, you don’t have a process. You are winging it and results will plummet. In my early days of cold call appointment setting, I was working for a client who sold employee relocation services. I called very big […]